Hostnest
Discover convenience and inspiration in one app.
No more endless browsing or pinning, effortlessly organize and create the perfect hosting experience.
The problem
When planning a hosting many individuals struggle with the challenges of managing multiplying information and tasks. Browsing through various sources, pinning images, and taking notes across different platforms can be time-consuming and disorganized.
The persona
Hagit Cohen, 34, Tel Aviv
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Description: Working mom with limited free time
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Passion: Loves to entertain and create memorable experiences
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Struggle: Balancing responsibilities and be organized while creating a hosting
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Need: Simplify the hosting process and overcome challenges
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Likes: Time-saving tools, ready-to-use templates
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Appreciates: Effortless hosting planning, impress guests, stress-free hosting
The needs
Stress
reduction
Simplified
organization
Creative inspiration
Time
efficiency
Alleviate the stress associated with event planning
Assistance in organizing events efficiently, managing guest lists' invitations and logistics
Seeking ideas and inspiration for themes, decorations, activities, and recipes.
Tools and resources that save them time and effort in planning.
User research
I conducted an online survey in order to analyze the behaviors and commonalities among potential users. In total, 28 individuals participated in the survey, providing valuable insights that helped me identify and address the problems accurately.
Competitive analysis
SideChef
Weaknesses
Kitchen Stories
Eatwith
Overview
Strengths
All for cooking needs- from finding recipes to grocery shopping to meal planning
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Guided cooking experience
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Voice-activated commands
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Interactive features
Video based app for recipes
Connects people with local hosts for dining experiences.
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Lack of extensive personalization options
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Limited community interaction
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Helpful cooking tips
and tricks
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Meal planning and grocery lists
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Community engagement
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Connection with local hosts
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Interactive dining experiences
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Convenient booking and management
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Quality assurance
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Limited availability in certain regions
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Reliance on host availability
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Search functionality limitations
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Interface customization limitations
User scenario
Hagit , a working mom with a busy schedule, wants to invite three of her friends over for lunch.
She opens Hostnest and browses through the extensive collection of themed hosting. She decides she would like to make a Japanese lunch.
Hagit wants to add her own personal touch to the lunch. The app suggests creative ideas for table settings and Japanese-inspired decorations.
Hostnest has in it’s recipes a shopping list that Hagit reviews, makes her adjustments, and conveniently checks off the items as she shops.
On the day of the lunch, Hagit feels confident and well-prepared.
The solution
Hostnest simplifies hosting with features like inspiration, event creation, guest management and ingredient checklist. With Hostnest, planning and organizing events becomes effortless, managing hosting in one platform, ensuring a seamless and enjoyable hosting experience.
Get inspired by others' hosting experiences
Create a hosting
Make your choices
Create a guest list & checklist Optionally: assign guests to bring some products
Check your profile page for all hostings
Insights and Adjusments
Number of people choice
After gathering user opinions, I considered allowing users to input any number for a large gathering. However, specific insightful user feedback highlighted the importance of quality time with invited friends, suggesting smaller, cozier gatherings of up to 10 people.
Celebration screen
I included a question asking whether the created hosting is a celebration or not. To me, this fact will help the app create a more personalized and unique hosting experience, tailored to the occasion and the individual who celebrates. Also, it aligns with the decision to limit each hosting to ten guests max, ensuring a more intimate and memorable celebration.
It is important for the hosts to ask their guests for their allergies and other preferences
Clear data in profile page, where all hostings are in order to make planning more efficient
the app has to be easy to use, intuitive and sociable, presenting a playful vibe
Conclusions
Style guide
Colors
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Typography
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Icons
