ARTour
ARTour curates personalized, tailor-made art tours based on your preferences.
The problem
People crave meaningful cultural experiences, like exploring art with family and friends, but struggle to find suitable options based on their preferences, group size, and available time.
The persona
Description: 34-year-old mom and interior designer.
Passion: Embraces art as her favorite form of cultural expression, seeking diverse art styles and artists.
Struggle: Finding suitable art experiences for family outings that align with their interests and limited time.
Need: Simplified discovery of art tours considering preferences, family size, and schedule.
Likes: Curated art tours, customizable options, wide selection of art styles and exhibitions.
Appreciates: Time-saving, art experiences, enjoyable and educational family time.
Miri tal , 38, Givatayim
"During our outings, I am constantly on the lookout for opportunities to delve into art discovery. I yearn for these enjoyable cultural moments spent with my family”
The needs
Cultural Exploration
Users need to engage in cultural art experiences with their family.
Family- Friendly Options
Outings suitable for family
Convenience
Plan and coordinate art outings, considering special schedule and preferences.
Recommendations
Guidance in the art world is especially valuable for users who are not well-versed in it.
Time
Efficiency
Time-saving solution that simplifies the process of accessing art experiences.
The persona
An online survey with 25 participants was conducted in order to gather accurate insights.It played a crucial role in shaping the app's solutions and features.
What keeps you from attending
exhibitions and discovering more art?
40%
30%
18%
12%
What holds the highest priority for you
when seeking to explore art?
50%
25%
15%
10%
Expressed their desire to have additional points of interest within the app, such as dining or rest areas.
65%
Artists I love
Art style
Object kind
Social networks
55%
Expressed their enthusiasm for the option to invite friends for a tour directly through the app.
90%
Preferred an app that builds routes rather than redirecting to Moovit or Google Maps.
Lack of awareness
Busy schedules
Cost of tickets
Intimidation - lack of knowledge
Competitive Analysis
Overview
Strengths
Scan artworks and gives information about them,
has museum tours.
Online platform of images and videos of artworks from partner cultural organizations.
Travel agency and online marketplace app for tour guides and excursions.
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“Shazam” for art works
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Can be used in 85 museums around the world
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Theres an online shop
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Easy to use
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Make it easy to find, analyze and compare tours
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User-friendly interface
A variety of tours
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Makes art accessible to all audiences and ages
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Learning resources related to art, history, and culture freely available online
Weaknesses
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Does not offer tours based on the user's location
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Shows only art exhibited in the 85 funding museum
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There is no personalized discovery by works user liked
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Some well-known artists are not well represented
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Not available in all regions
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Additional fees unknown by user
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There aren’t much art tours
User scenario and solution
Miri, 38 year old mom and interior designer with a busy schedule, wants to have a cultural Friday morning with her husband and son.
She opens ARTour and start building her friday morning tour. She decides she would like to explore art works by her favorite artist- Dani karavan sculptures and bauhaus/modernism styled architecture.
Onboarding
This is ARTour
Homepage
Explore built tours
Creating a tour
In a playful way
Tour
making
Explore sites
Conclusions
The app should cater to families by providing content and activities suitable for all age groups.
Family- Friendly Experience
The app should offer personalized art routes based on art style, artist, object, location, group size, and date preferences.
Personalized
Routes
The routes should include suggestions of coffee places, restaurants or places to rest in between the tours.
Stop
Points
Users should have the ability to invite and share their art experiences with others, allowing them to connect and explore together.
Social
Sharing
Style Guide
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Miriam Libre
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